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VENcode101
CityNew York, NY
AreaSoHo
Venue TypeLoft/Retail Space
Open SinceSeptember 2007
Size4,500 sq. ft.
Capacity200 (Standing) / 75 (Seated)
 Inquire About Private Events at this NYC Venue

Spacious Street-Level White Loft and Gallery NYC

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SetupThe open, divisible street-level loft features 2 event spaces -- a 2,500 sq. ft. space with 20' glass retail frontage and 2 skylights, and a 2,000 sq. ft. VIP/staging area with 2 skylights.
Floor PlanLoft/Gallery Floor Plan

This all-white downtown New York City loft/event space/gallery is a multipurpose pop-up retail location and events venue in SoHo. A dramatic sky-lit loft, an exceptional retail storefront and a trend setting neighborhood provide any brand or event with a superior setting which be easily converted for any use.

The 1,000-4,500 sq. ft. divisible loft features a 20-foot glass retail storefront, 16-foot ceilings with track lighting, white epoxy-coated concrete floors and 4 skylights. The gallery venue is flooded with natural light and can accommodate up to 200 guests for a private/special event. The loft's additional amenities include a ground floor entrance, drive-in access, handicap accessibility, wall space for projections, a private VIP/staging area, on-site office, two public bathrooms, a sound system and wireless internet access.

The versatile street-level SoHo NYC venue can host all kinds of public and private events -- pop-up retail, fashion shows, print/film & commercial shoots, art exhibitions, marketing installations, product showrooms and launch parties.

Additional views: Loft as Party Space

CateringThe loft/gallery does not provide in-house catering but recommends several preferred caterers and allows insured outside caterers to use its kitchen/prep area.
RestrictionsAll private events must generally end by 10 PM.
Audio/Videoprojector with 10’ x 12’ screen, sound system
Cool FeatureConvenient street-level location for exhibitions, special events and pop-up stores/retail showcases in trendy neighborhood.

To promote social and environmental responsibility, the venue allocates 5% of the proceeds from each booking to a non-profit organization of the client’s choice.
Past ClientsCore Group, Converse, Downy, Nau, JC Penney, Liz McClean, Uluru, Samantha Pleet, Microsoft, Delta, Piaget, Joni Mitchell, Frank Tell


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